Today, Levi’s® Water<Less™ jean collection commemorated World Water Day–a “Water March” that constituted of more than one hundred “water carriers” marching their way down a 3-mile pathway through the busy streets of New York City to represent the distance that millions of people living in developing nations must travel on a daily basis in order to access clean water.
The Levi’s® Water<Less™ jean collection, which uses less water during its jeans’ finishing processes, has already helped to save millions of liters of water since its collection hit the shelves this past January.
The march stretched from South Street Sea Port through Union Square, with each participant proudly holding a five-gallon ‘water’ container above his/her head.
In an effort to further this outreach, the jean collection has also introduced a new “WaterTank” Facebook game, which launched today on the site. The game encourages players to engage in interactive, fun online water-saving challenges. Each completed challenge will “unlock” water from Levi’s WaterTank and support Water.org’s clean water projects worldwide.
Levi has also pledged to donate $250,000 to Water.org to fund sustainable water programs that will provide at least 200 million liters of water to communities in need.
For more information on the WaterTank, look at this fun Youtube video.
See the original post with images at CITYist.