Burberry Streams Collection Worldwide

The presentation of Burberry’s Prorsum Womenswear Autumn Winter 2011 collection, which took place yesterday on February 21st at 4 pm, was streamed to its widest audience yet, live from a new venue in London’s Royal Park of Kensington Gardens.

Over 1,000 guests attended and the show was streamed live from Boston to Beijing, creating “buy from the runway” in-store virtual trunk show events that spanned four continents.

As the first for any brand, London’s famous Piccadilly Circus, streamed the show live onto its 32-meter digital screen, which is viewed by around 1.2 million people every week.

And, as another first in the industry (as if Piccadilly Circus wasn’t enough), Burberry’s WEBSITE is allowing viewers to download music tracks from the show through iTunes technology.

Viewers worldwide are being given the opportunity to purchase pieces from the collection immediately after the show for one week, so get shopping, CITYists!  The collection will be released globally to consumers in seven weeks.

See the original post with images at CITYist.

This entry was posted in CITY Magazine. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s