Valentine’s Day is fast-approaching, and with it feelings of love, lust and romance. It’s a time for the purchasing and receiving of chocolates, flowers, and, of course, lingerie. And that’s where Soma Intimatesneeds our help, ladies. A bra is one of the least donated, but also one of the most needed, items for women who are victims of domestic abuse or homeless. From now until Valentine’s Day, Soma Intimates will host a bra drive where fellow CITYist girls can donate their new or gently used bras to a woman in need. With over 128 boutiques nationwide, this could help to make a huge difference.
Gently used bras will be donated to local women’s shelters and breast cancer support groups throughout the regions of each boutique’s location, and new bras will be donated to Dress for Success, an international non-profit organization that promotes economic independence of disadvantaged women. Any non-wearable donations will be sent to the Bra Recyclers to ensure that no bra goes without a purpose.
For more information concerning the bra drive, as well as information concerning store locations, please look HERE.
See the original post with images at CITYist.